Trade Expo Indonesia 2014: Indonesia Showcase of Green Economy

25, Jul 2014 | Author: Embassy of Indonesia

Source: Jakarta Globe

The Ministry of Trade is presenting the largest trade show in Indonesia, namely the 29th Trade Expo Indonesia (TEI), from 8 – 12 October, 2014. This international exhibition will be held in the Jakarta International Expo (JIExpo) and will be themed “Towards Green Business”.

“The theme is in line with the statement of President Susilo Bambang Yudhoyono at the 2nd ASEAN Summit that was held last June 19, 2014 in Nadi, Fiji Islands, namely that the green economy is very important for Indonesia’s resilience. Green economy has become a new economic paradigm that promotes economic progress without endangering our natural wealth and resources,” said Deputy Minister of Trade, Krisnamurthi.

TEI 2014 will be held in an area of 40,000 m2 and attended by 2,000 exhibitors with a target audience of 10,000 people. The products that will be displayed consists of a main export commodities, prospective exports commodity, and other export products. In addition to the main product and prospective, you would also displayed products and services from well-trained labor, such as construction services, professional services, and hospitality.

These products will emphasize the continuity of the company in running a green business, made with the attention to the social environment aspects and so the products do not just meet the standards of function and aesthetics. Another important factor to be considered is the aspect of fair trade. This aspect, among others, is shown in terms of fairness to all interested parties and the ability of Indonesian businessmen to meet international standards of fair trade.

In addition, an increase in the positive image of Indonesian products as nation branding efforts will be realized through improving the added value, both in terms of product quality, packaging design and development, the use of the brand, as well as environmental awareness. Added value can be achieved by utilizing the potential of Indonesia’s natural resources which are abundant, with the creativity and innovation of the entrepreneurs that are well sustained.

“The application of environmentally friendly technologies and local knowledge is a force of its own and become an added value to the competitiveness of Indonesian export products. With downstream strategy and mastery of appropriate technology of international standard, it is expected to support the development of Indonesia’s trade sector forward, “said Bayu.

Bayu also said, “TEI 2014 is a real effort to maintain and increase exports. In addition to intensive facilitation for buyers and exhibitors, revamping of the exhibition management, recruitment of exhibitors, buyers services, and information services are the key factors that we continue to improve the quality for the success of this annual event. ”

In the zone of product, TEI 2014 will also featured the Pride of Indonesia Pavilion and ASEAN Pavilion. Pride of Indonesia Pavilion will showcase products pride of Indonesia, a local brand that has received global markets, including strategic industries, hi-tech, manufacturing, natural resource-based products, the winner of Primaniyarta 2014, the products of creative industries, and SMEs seed. Meanwhile, the ASEAN Pavilion is in the form of information booth of ASEAN representatives in order to welcome the ASEAN Economic Community by 2015.

To achieve this success, the Directorate General of National Export Development in coordination with the Ministry of Trade, Chamber of Commerce and Industry (Kadin), the Indonesian Employers Association (APINDO) and other associations, all representative offices abroad, including the Commercial Attaché and Indonesian Trade Promotion Center to make efforts for overseas promotion.

Through the development of TEI 2014 is expected to export market access and opportunities to non-traditional areas, such as Asia, Africa, the Middle East, Eastern Europe, and Latin America increasingly open. “TEI 2014 is also a real effort to support the achievement of Indonesia’s exports amounted to 4.16% this year. In 2014-2015 Indonesia’s main export markets are expected to grow by 4-5%, while the prospective market is expected to grow 6.5-7.5%. We are optimistic that export primary products will grow 5.5% -6.5%, and prospective product exports is expected to grow 9-10%, “said Bayu.

In addition to the exhibition, TEI 2014 will be filled with activities of trade and investment forum in collaboration with the Investment Coordinating Board (BKPM), interactive dialogues, business clinics, articles and photos contest for journalists, as well as essay competition for college students with the theme “The Creation of New Entrepreneur”. As a token of appreciation, TEI 2014 will also be given the Primaniyarta to five best exporters company who have been promoting and developing export quality, both in the form of diversifying export products and markets, as well as the Primaduta awards for buyers who consistently make an increase in Indonesian product purchase, with good value, volume, and the diversity of its products.

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